Let's Create Next Big Thing
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Selected
Work
nzmusicmonth.co.nz
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connecta.org.nz
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Recent Projects
epicsourcing.co.nz
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tradearts.work
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Services
Web Production
Full-site builds from scratch or reworks — handling content, layout, structure, and creative direction. I manage the moving parts so you don’t have to.
Product Design
From idea to interface — I help you plan, prototype, and polish digital products. That includes UX flows, wireframes, and hi-fi UI design with a focus on usability.
Consulting & Strategy
Not sure what you need yet? I help clarify ideas, structure projects, and plan practical next steps — especially useful for nonprofits and small teams figuring it out as they go.
Branding
Naming, visual identity, tone of voice, and brand systems. I help you define how your brand looks, sounds, and shows up online — with clarity and consistency.
Webflow Development
Clean, responsive builds using Webflow — Client-First structure, custom animations, CMS integration, and SEO best practices. I can also host and manage everything for you.
Custom Code Development
Need extra functionality? I write custom JavaScript, API integrations, and workarounds for things Webflow doesn’t do out of the box.
Resume
I kicked things off in Wellington, studying Software Engineering and spending several years deep in code. I dabbled in front-end in my spare time and for a local NGO, then moved into full-stack coding, building in both front-end and back-end. Eventually, it became my turn for the classic Kiwi stint in the UK. So I moved to Edinburgh, Scotland with a bunch of mates, did a bit of contract work… and accidentally fell into freelancing, web design, digital production, and product design.
Web Producer
While living in Edinburgh, I started working with founders and small teams to shape their online presence — helping clarify their offer, structure content, and design clean, user-friendly websites that reflect their brand. Now that I'm back in Auckland, I’m continuing that work: taking care of the full process end to end, from planning the roadmap and timeline to defining structure, messaging, and visual direction. I handle delivery myself using tools like Webflow, or bring in collaborators when needed — keeping things moving, on track, and up to a high standard.
Full Stack Developer
Developed the new Component Library using Angular and Storybook, standardising components for the platform and improving development efficiency. As well as integrated it with the NX Monorepo. As well as a new RESTful API using NestJS and MongoDB to enhance iQualify’s internal communication capabilities and act as a standalone offering for other learning providers.
Full Stack Developer
Improved the design and functionality of real time fleet management products Dynamis and Baybus using Reason, React, and Python. Played a role in winning the Next Stop Display contract. Individually developed a client acquisition tool using AWS, React, Python by converting a CLI tool into a serverless cloud application.
API Developer
Collaborated with other team members to complete agile sprints on time and achieve team goals. Successfully worked on the development of a new cache to improve performance of credit card application APIs.
Performance Tester
Worked closely with developers and support teams to diagnose and resolve bottlenecks in backend systems. Analysed test results to identify performance regressions, helping guide infrastructure and code improvements.
Honours Student
At uni I studied Software Engineering. Including various topics such as; UI Design, UX, Algorithms, Data Structures, Cyber Security, Human-Computer Interaction, and Computer Architecture. I, also, collaborated with academic staff in my honours year to research and develop a tool to automatically mark students essays using Artificial Intelligence.
Testimonials
Jean-Philippe Ehret
James has proven to be both flexible and reliable throughout this project. He successfully implemented the new iteration of our Webflow-generated website while staying within budget and delivering ahead of schedule. His efficiency and adaptability made this project a success. Excellent work, James.
Charlie Verberne
I had the pleasure of working with James on a significant overhaul of our organisation’s website, and I can’t speak highly enough of the experience.From the beginning, James brought a huge amount of care and strategic thinking to the project. He took the time to understand our goals, our audience, and how people were engaging with the existing site. The process he led was thoughtful and collaborative, resulting in a final product that’s intuitive, user-friendly, and genuinely aligned with who we are.James consistently went above, not just delivering what was asked, but proactively suggesting and implementing improvements that added real value. His responsiveness and flexibility were also outstanding, particularly when the pressure was on during New Zealand Music Month.His design sensibility was exactly what we’d been looking for: modern, clear, and engaging, while still appropriate for a Government funded organisation. He invested far more time and care into the project than we ever expected, and the result is something we’re incredibly proud of.I’d recommend James without hesitation, he’d be an asset to any project or team.
Bryce Noakes
James was instrumental in developing the Trade Arts website and guiding us through the SEO process. He was incredibly professional, patient, and accommodating throughout the project. His ability to translate ideas into a clean, effective web presence made him a pleasure to work with. I’d absolutely recommend James to anyone needing web production or digital strategy support.
Lee Hamilton
James made the website refresh very easy. He got us up and running fast with a clean, modern site that suits our Kāpiti-based business perfectly. Totally nailed the design – couldn’t be happier.
Amanda Peveril
James was a big help with our business Webflow website. He was knowledgeable, efficient and had great communication. He fixed our issues very quickly, we will definitely be using him again and would highly recommend him.
Julie Newman
My partner and I recently worked with James on a project which is near and dear to our hearts. His ability to get the essence of what we were trying to say was truly remarkable. He nailed the tone and the look so seamlessly, we were blown away at how easy it was. He is gifted at putting the right words together to tell the story of a brand. And the look and feel of our website is truly beautiful but simple, clear and easy to navigate too. And did I mention, he is an amazing person to work with. His communication was excellent. Every milestone met. We are looking for more work... just to spend more time with him!!! I couldn't recommend him more. Feel free to message me for a direct reference.
Nonprofit?
I help teams define and deliver their digital identity.